The Importance of Making Offers

Ever feel like your social media posts get showered with lovely comments, stacks of likes, and heart emojis galore… yet your inbox remains stubbornly empty when it comes to real client enquiries?

You’re not imagining it... and you’re certainly not alone.

I see it all the time. Interior designers pouring their hearts into creating gorgeous content, sharing fabulous tips, posting swoon-worthy transformations… and then waiting. Hoping someone will magically pop into their DMs asking to work with them.

But here’s the uncomfortable truth: without one tiny, crucial step, that interest will almost never translate into bookings.

And no, it’s not about hustling harder, slashing your prices, or spamming people with sales pitches.

It’s about making offers.

The Missing Link: Making Offers

Now, before you groan and picture cheesy infomercials or hard-sell tactics, let’s redefine what an offer actually is.

An offer is simply:
An invitation to work with you, paired with a reason to act now rather than later.

That’s it. No sleazy sales scripts. No “buy one get one free” unless you actually want to. Just a clear, friendly way of saying:

“I can help you. Here’s how. Here’s why you should get started now.”

Without it, your marketing is basically a beautifully decorated shop window… with the door firmly locked.

Why People Need That Nudge

Even when people adore your work, admire your style, and genuinely want their home transformed, they won’t necessarily reach out on their own.

Life gets busy. They get distracted. They bookmark your post and tell themselves they’ll message you “later", and later never comes.

By explicitly inviting them to take the next step, you remove that friction. You turn passive admiration into active engagement.

How to Make an Offer Without Feeling Pushy

Think of it as adding a gentle call-to-action to your posts.

For example:

“Currently taking bookings for spring room makeovers, if you’d love a transformation like this, drop me a message to chat about your space.”

Or:

“Two spaces left for January projects: perfect if you want your home refreshed for the new year. Send me a message to secure your spot.”

Notice there’s no hard sell, no pressure. Just clarity and a sense of timing.

Easy Ways to Add Urgency

Urgency doesn’t mean panic, it’s about giving people a natural reason to act now:

- Limited diary availability

- Seasonal projects (summer entertaining, Christmas hosting)

- Special milestones (move-in dates, birthdays, anniversaries)

For example:

“Booking now for May completions, just in time for summer garden parties.”

This works because it helps potential clients connect the dots between your service and their real-life goals.

The Simple Audit That Will Change Your Marketing

Here’s a little challenge for you: look at your last ten social media posts.

Ask yourself:

- Did I actually invite anyone to work with me?

- Did I give them a clear next step?

- Did I offer a reason to act now?

If the answer is “no” for most of them, it’s time to change that.

A Formula for Adding Offers

1. Share your usual valuable content: the tips, the transformations, the insights.

2. Add your offer.

It could be:

“If this has inspired you to tackle your living room, I’m now booking autumn projects, message me to see how we can transform your space.”

Or:

“Loving this kitchen makeover? I have space for two new kitchen projects starting in the New Year. Let’s have you cooking in your dream kitchen by spring.”

You don’t need to do this in every single post, but aim for at least once a week. And yes, you can repeat the same offer in different ways. Not everyone sees everything you post.

Consistency is Key

Making offers isn’t a one-off thing... it’s a habit. The more consistently you do it, the more normal it feels for both you and your audience.

Remember: your content gets people interested. Your offers turn that interest into action.

If you’d like to dig deeper into whether your marketing is actually prompting people to take that action, I’ve created a free Marketing Troubleshooting Checklist. It’ll help you identify exactly where you might be losing potential clients, and how to fix it.

Make your offers. Make them clear. And give people a reason to start today, not “one day”. That’s how you turn likes into bookings, and turn your interior design business into exactly that: a business.

Until next time, 

Kate x